Content creation
I create educational content that reaches millions of developers through high-impact, unsaturated channels like YouTube. My work consistently ranks at the top of search results for valuable business keywords through effective SEO.
Engineer-turned-content-marketer with a strong focus on developer tools.
Over the past decade, I've helped companies like Mastra, Clerk, and Scrimba reach developers where they are through technical video and written content that educates, engages, and converts.
I believe in a human-centred approach to developer marketing, focused on understanding the real challenges developers face. It's not about pushing products, but about helping solve problems that matter.
How I help
I create educational content that reaches millions of developers through high-impact, unsaturated channels like YouTube. My work consistently ranks at the top of search results for valuable business keywords through effective SEO.
I facilitate engaging conversations. Produced 171 episodes of the Scrimba Podcast, with a 100-week consecutive streak, reaching over 500K listens. At my previous company, Ably, I interviewed customers, like NASCAR, to create technical case studies developers actually engage with.
I bring developer-first thinking to design and marketing. At Clerk, I led GTM positioning for key offerings, including Next.js, React, and Expo authentication SDKs, as well as Clerk Billing. I led the creation of landing pages, contributing to both messaging and design direction.
In a world of AI-driven content, authentic expertise stands out. Practicing engineers hold this knowledge but often lack time or confidence to share it. I help shape ideas, guide content creation, and craft titles and hooks that stand out and rank.
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